Don’t Feed It After Midnight: The Beauty Gremlin in My Brain


I’ve noticed a change in my beauty buying habits over the last couple of years. I feel like I put a lot more thought and care into my purchases. I like to think I now go into the beauty department armed with a strong sense of self: I know what works for me and what doesn’t. I don’t waste as much money as I used to, because I’m critical, analytical and smart. I weigh the options, read the fine print and, most importantly, see through all the marketing hype. Generally speaking, this is true. Every once in a while, though, I still make a purchase that defies logic. It’s like there’s a little gremlin in the beauty center of my brain that causes a short circuit that leads to bad beauty decisions. You didn’t know there was a beauty center in the brain? Sure there is. I’m pretty sure it’s next to the hippocampus.

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